Opening Remarks In today’s fast-paced business world, maintaining an edge of the rivals is essential. Market research has traditionally been a core approach for gaining a market edge, but the advent of Artificial Intelligence (AI) has revolutionized this field. Tools driven by AI are transforming how businesses collect, process, and utilize data

Opening Remarks In modern fast-paced business world, maintaining an edge of the rivals is essential. Competitive analysis has traditionally been a key strategy for achieving a market edge, but the emergence of Artificial Intelligence (AI) has transformed this process. Tools driven by AI are transforming how companies collect, analyze, and act upon

Opening Remarks In modern fast-paced business world, maintaining an edge of the competition is crucial. Competitive analysis has traditionally been a core approach for achieving a competitive advantage, but the advent of AI technology has revolutionized this field. AI-powered tools are reshaping how businesses gather, process, and act upon informa

Opening Remarks In today’s rapidly changing business world, maintaining an edge of the rivals is crucial. Competitive analysis has always been a key approach for gaining a market edge, but the advent of Artificial Intelligence (AI) has transformed this field. AI-powered tools are reshaping how companies collect, process, and act upon information

Introduction Social media marketing is evolving dramatically in the last few years, driven by shifts in innovation, consumer actions, and business needs. One of the most notable shifts in the marketing landscape is the emergence of AI technologies. AI’s capability to reshape social media marketing is capturing the attention of organizations and m